What is Real Estate Internet Marketing? |
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What is Real Estate Internet Marketing?

By: Gregg Cohen, CEO, JWB Real Estate Companies
April 21, 2012

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Conquering the offline battle of marketing yourself as an investment property investor is hard enough for most people. Adding in the exploits of marketing online can appear to be too much to handle. The legwork involved with researching properties, finding financing and legal paperwork are often difficult to handle. Instead of adding more pressure to your already busy life, learning what is real estate Internet marketing can actually save you time and money. There are many successful investors we know of here at JacksonvilleWealthBuilders.com that use Internet marketing daily to enance their offline efforts. When Internet marketing concepts are used, much of your future success will end up being determined by your strengths in online marketing. 

Internet Marketing Defined
Throw out what you know about marketing your real estate business offline when learning the techniques that make up online marketing. The two never translate into the same results. The concept of Internet marketing is using available resources online to market you and your business. Major corporations typically spend millions of dollars each year for reputation management services that you can do yourself. Buyers must trust sellers and sellers must trust buyers for a successful transaction. Internet marketing has spiked in popularity in the last few years as more creative ways are being used to find, buy and sell property.
Using Internet Marketing for Real Estate
It does not matter if you own investment property yet or not. Internet marketing can be used in any real estate venture. Some of the ways to use the Internet for your real estate business might surprise you. Marketing to popular social media websites can land you an investor, new tenant, attorney or other person that can contribute to your success with investment property. The place that buyers and sellers use the most when locating properties is the Internet. Simply having a personal website is only a small portion of Internet marketing. Taking that small website and building an entire online pressence through social media is the lifeblood of real estate Internet marketing. 
Two Ways to Implement Internet Marketing into Your Buiness

The first way is the DIY route. You can learn about search engine optimization and social media marketing, but you might not have the time to invest in this education. The future of real estate marketing is the Internet and at some point you must decide how it will be introduced into your business. There are companies that specialize in providing Internet marketing for real estate. A quick Google search can bring up companies that might be able to help you. Regardless of what method you use, building your online reputation and marketing yourself as a company or real estate investor is the key to forging new relationships. These are the kind of relationships that can contribute to your financial wealth.

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