Director of Marketing

Who We Are

JWB Real Estate Companies is a vertically-integrated real estate investment firm that makes it easy for busy professionals to invest in real estate in Jacksonville, Florida. From managing client real estate portfolios to comprehensive property management, our expert team offers a full-service solution that allows everyday people to invest in real estate in Jacksonville from anywhere in the world. JWB has been recognized for local and national awards, including being named Entrepreneur of the Year (2022) by Ernst & Young, a 12-time honoree of the Inc. 5000 fastest growing company, an 8-time Best Place To Work award recipient, and many more throughout the years.

Position Summary

We are seeking a dynamic and strategic (job title TBD) to lead the marketing efforts for JWB. As the (job title TBD), you will be responsible for overseeing and optimizing a substantial $1 million+ marketing budget to drive brand visibility, customer acquisitions, and revenue growth. You will also be responsible for the growth and development of the JWB internal marketing staff as well as external marketing partners. This will be a “hands on” marketing position that is designed for teammates who want to have a significant impact on the marketing department, the overall company, and the communities we serve.

Responsibilities

Strategic Planning: Develop and implement comprehensive marketing strategies aligned with company objectives and market trends. Identify opportunities for growth and differentiation.
Budget Management: Effectively manage a $1 million+ marketing budget across multiple business units, ensuring optimal allocation of resources across various channels, campaigns, and initiatives. Implement robust tracking mechanisms to ensure ROIs and adjust strategies when needed. Responsible for delivery of overall sales & marketing metrics as set forth in annual business plan. Lead JWB branding and public relations initiatives.
Marketing Team Development & Cross-Functional Collaboration: Hire, train, and manage JWB internal and external marketing teammates. Collaborate closely with cross-functional teams, including sales and client service, to align marketing initiatives with overall business goals. Foster a collaborative environment that maximizes synergies across departments.
Brand Development: Drive the development and maintenance of a strong and cohesive brand presence across all channels. Ensure brand consistency in messaging, design, and customer experience.
Digital Marketing Mastery: Oversee digital marketing efforts, including multiple JWB websites, SEO/SEM, social media, email marketing, and online advertising. Stay abreast of industry best practices and emerging trends to keep the company at the forefront of digital marketing innovation.
Campaign Execution: Lead the execution of integrated marketing campaigns from conception to completion. This includes coordinating creative development, median planning, and performance analysis. Oversee JWB lead source management and marketing conversions.
Data-Driven Decision Making: Utilize data analytics to make informed decisions and continuously optimize marketing strategies. Implement A/B testing and other methods to refine campaigns for maximum effectiveness. Deliver weekly, monthly, and quarterly reporting of key performance indicators such as cost per lead, cost per acquisitions, and new lead generation by lead source, etc.
Market Research & Partnerships: Stay informed about market trends, competitor activities, and customer preferences. Use market research to identify new opportunities and areas for improvement. Establish and develop JWB marketing partner relationships.

Current Suite of JWB Marketing Tools

Company CRM – Salesforce
Marketing CRM – Salesforce Marketing Cloud
Email Provider – Outlook 365
Website Host – Complete Circle Media
Analytics Tools – Salesforce Marketing Cloud, Salesforce, Google Analytics

Qualifications

7+ years of experience in marketing
2+ years of experience managing marketing budgets of $1 million+
Bachelor’s Degree in related field
Ability to work independently
Strong organization skills, attention to detail, critical thinking skills, confidentiality, integrity, and the ability to maintain a high level of professionalism in a fast-paced dynamic environment
Strong financial, communication, organizational, problem-solving, and interpersonal skills

TIME COMMITMENT:

8:30a-5p Monday-Friday