Blog
Why Are Prices Still Rising When Interest Rates Are THIS High?
On last week’s Not Your Average Investor Show, we looked at Jacksonville heading into the final quarter of 2026. Mortgage rates are still around 7%. Affordability is still a challenge. And for the last few years, higher borrowing costs have slowed a lot of housing...
Can You Trust the Numbers on a Rental Property Pro Forma?
A rental property pro forma can look incredibly precise. But every one of those numbers starts with an assumption. And when those assumptions are projected 10, 20, or even 30 years into the future, small differences can meaningfully change the outcome on the page. On...
Is Your Low Mortgage Rate a Trap?
If you locked in a mortgage somewhere around 4 percent a few years ago, I understand why you would want to protect it. A rate like that has real value. And if using the equity in that property means refinancing closer to 7 percent, the natural reaction is pretty...
Active or Passive Real Estate? You’re Asking the Wrong Question
Active investor. Passive investor. Flipper. Buy-and-hold investor. Those labels can be helpful, but they can also make investing feel like a choice about who you are instead of what you are actually trying to accomplish. On last week’s Not Your Average Investor Show,...
JWB Real Estate Cos. Names Melissa Gillispie as New COO
By Sheldon Gardner | Jacksonville Daily Record JWB Real Estate Cos. promoted Melissa Gillispie to chief operating officer, making her the first woman to serve in the company’s C-suite. In a Sept. 14 news release, JWB said Gillispie will manage the company’s local real...
Are Florida’s Biggest Risks Still Reasons To Stay Out?
Florida gives real estate investors some pretty obvious reasons to hesitate. When the risks are that visible, avoiding the market altogether can feel like the safer decision. But visible risk also gives us something useful. We can study it. On last week’s Not Your...

